How a teacher impacted her daughter’s future career in #schoolPR and educational journalism.

Branding strategies are just as valuable to academic institutions as they are to any other organization. Do it right, and you’ve got yourself a foolproof method of setting your school apart from others. In our experience, using storytelling tactics to build a school’s communications plan works wonders in humanizing its brand. It not only enhances […]

Nothing feeds the rumor mill more than incorrect information—unless, of course, there isn’t any information at all. That’s why it is so imperative for schools to communicate as much as possible with families as they prepare to start the school year.