Other than the fact that we're a fun bunch to work with, you'll find no other team in the country that has such extensive experience in all aspects of educational communications.
From higher ed to public and private schools, from senior administration to teaching to consulting, we've done it all. We know how budgets work. We understand approval processes. We get the importance of identifying and communicating with a wide variety of audiences.
In short, we get it. And, we've got your back.
For the last 22 years, Amanda has led the PR, communications, marketing and digital efforts of public and private K-12 schools, colleges and universities. She earned both her Master of Arts in Strategic Public Relations and Doctor of Education in Organizational Change and Leadership from the University of California.
Amanda is a former assistant professor of PR and marketing in Canada and the U.S., and her post-doc research in organizational culture, burnout and employee engagement has been featured in multiple global publications.
She is the proud mom of two curious, creative and kind school-aged kiddos who love traveling, exploring and learning together as a family.
When Amanda was five, she first set foot on a college campus. Her mom, a non-traditional student, had to take Amanda with her to class because she didn’t have back-up childcare on a school snow day. She fell in love with education that day, later studying abroad multiple times, earning four degrees and dedicating her entire career to the sector.
Amanda’s two decade-long career working in K-12 and higher ed institutions fueled her to launch her own firm in 2016 (formerly, CommunicatED Consulting) with the goal of serving schools, districts and non-profits in more creative, innovative and targeted ways than what was currently being offered.
Our team, all experienced in educational and non-profit communications, believes there is no one-size-fits-all service for any school or organization.
Every client has their own stories. Their own messages. Their own people and programs. Their own why.
And it’s our job, through research and relationship-building, to amplify your brand, highlighting your people and programs and shine a light on the impact you’re making on those you serve.
Check out our recent press
“4 tips for getting anything done while working from home with your kids”
“Improving Your Culture Through Onboarding”
“Burnout Amongst Female Public Relations Practitioners”
"Talking to Your Kids About COVID-19, Trip Cancellations and Disappointments"
“No money to donate on Giving Tuesday? Here are 9 free ways to give back”
Our team focuses on strategic communications which includes research, evaluation and processes (both ours and yours).
We are thoughtful creatives. We learn all we can about your organization in order to make the best possible recommendations for your brand.
You won’t see us proposing tactics that are beyond your budget. Together, we’ll set clear expectations and then our team will hit the ground running.
Storytelling is at the heart of everything Waseem does. A focus on user experience, visuals and emotion help tell that story and demonstrate a brand's value. Through sensible development and a crystal-clear brand identity, he creates a seamless experience for the audience. His approach to developing marketing materials is to always stay fresh while staying true to a brand.
Waseem is the ultimate go-to team player with extensive experience in educational, non-profit and corporate branding, marketing, public relations, graphic design, web design, e-communications, photography and video production. He earned his B.B.A. in Marketing and Advertising from Wayne State University.
As the project assistant, Eden assists with various marketing and public relations projects, while focusing on her passion for building relationships and connecting with people. She is currently a senior at Western Michigan University and will complete her Marketing and Leadership and Business Strategy degree in spring of 2021.
During the spring of 2019, Eden had the opportunity to study abroad in Germany. It was there she learned her passion for business, travel and negotiation on a global scale. Her strong work ethic, positivity and focus on details have allowed her to be on the Dean's List each semester, while also being an active member of the Lee Honors College.
The philosophy of “Life, Laughter and Love” was what inspired Derek to remember what’s important to capture – moments, not just photographs – when he has a camera in his hand.
Like Amanda, he’s a dual citizen of Canada and the U.S. (they’ve known each other for more than 35 years!) and together, they’ve collaborated on dozens of school, district, university and non-profit branding and marketing campaigns and events.
Charlotte is the lead designer and owner of Charlotte Coughlin Design and serves as a Senior Design Consultant for Holdsworth Communications.. She has worked on a variety of graphic design projects, ranging from print and layout design to developing visual branding and social media strategies for marketing campaigns. In addition, she has worked with educators, entrepreneurs and universities to make their design dreams a reality.
Research and strategy are behind all of Charlotte's work. Every design decision she makes has a purpose of conveying the message of the project and achieving its goal. She strongly believes that everything should be pleasing to the eye, but more importantly they should be impactful. Charlotte studied graphic design and communications in college, which allows her to combine her creativity with strategy, which she continues to use every day.
How small details create a whole picture is the base of Alex’s work in content creation and teaching. He is fascinated with cool punctuation, unique logos, good art, clear layouts and how all of these elements create an emotional response in the audience. Over the past 10 years, he has gained experience in copywriting, editing, project management, graphic and web design, photography and animation to understand how each piece contributes to digital marketing.
Having been published in the Marco Polo Arts Mag for creative nonfiction, Alex is passionate about telling true stories in creative and engaging ways. He holds a B.A. in English and Creative Writing from Cedarville University and an M.A. in Teaching from the University of Louisville.