From research to branding to marketing to PR, Holdsworth Communications is all-in when it comes to telling the stories of Career and Technical Education (CTE) schools and programs.

In fact, it's our favorite niche to work in.


Our founder is the daughter of a tool maker, the sister of a pipefitter and the sister-in-law of an electrician. She's also a classic car junkie who has worked in both the core room and on the line at Ford.

Our photographer and videographer is also the son and brother of tradesmen.

But, those aren't the only reasons we love CTE. 

We also love the rich storytelling opportunities: from students to teachers to staff to alumni to community partners, the stories of impact flow freely.

We engross ourselves in a school's culture, getting to know the people we partner with and serve. We take great pride in producing marketing and branding campaigns that not only tell your school's story the way it SHOULD be told, but that awaken a sense of pride on your campus.

What you're doing in CTE programs and schools is incredible. And we want to be the ones to share your story. To honor your people. To make you proud of the hard work your team puts in every day to make a difference in the young lives you serve.

See us in action below and then click here to contact us about our special CTE marketing packages today. Or, if you'd prefer more of a do-it-yourself option, click here to sign up for our CTE Marketing Association waitlist.

Career and Technical Education

Listen to Amanda on NCLA's podcast episode, "Marketing CTE Programs and Rediscovering Your Brand"

Hear AmTech Career Academy's principal talk about Amanda's impact on their branding and marketing (40:26)

Read about Amanda's passion for CTE in the University of Southern California's Rossier School of Education magazine


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Why should you choose

Holdsworth Communications?

There is no other firm out there with a team that’s been embedded in executive roles at private and public K-12 schools and districts, public and private universities and non-profits. Throw in experience consulting for technical campuses, charter schools and foundations, and we’ve covered every realm in this niche.


We understand your position

We know the demands placed on you both internally and externally. We understand approval processes. We know budgeting procedures. We are very familiar with the admissions cycle. And we are certainly well-aware of the importance of getting your message right the first time.


We become part of your team

Think of us as an extension of your team; the team that will uncover and promote the stories that make your school, district or non-profit unique, special and, frankly, outstanding. The team that will take the extra, but necessary, work off your plate.