We’re research-focused and strategic. We’re creative and innovative. We’re process-oriented and efficient. We understand the human element of communications and branding. And we serve our clients with integrity, passion, practicality and professionalism.

PR, marketing and branding for schools, districts, universities and education-focused organizations.

Strategic. Creative. Purpose-Driven.









Peter Forbes
“Stories create community, enable us to see through the eyes of other people, and open us to the claims of others.”

Not just telling stories, mind you, but uncovering those "diamond in the rough" or the "hiding in plain sight" stories. You know the ones: the everyday happenings in your organization that are making a true impact on lives of others, but aren't really talked about, let alone celebrated because to your team, you're all just doing the work you were called to do.

That's where we come in. We're a talented crew of creatives and strategists experienced in all levels of education, non-profit and government comms. We've collectively earned more than 30 industry awards for our work and I promise that you won't find another team as dedicated to helping you communicate the greatness you know is hiding in plain sight within your organization.

ello! I'm Dr. Amanda Holdsworth, founder and CEO of Holdsworth Communications, and I'm passionate about storytelling.








Check ouT THESE

We believe every school has a story

 to tell

Let us tell yours

-or hundreds-

Kindra Hall, Author of “Stories ThAT Stick”
“The best leaders are great






Dr. Kristin Moody, Founder, The Evolve Network

“Dr. Holdsworth is a stand-out. She is dedicated and skilled, and this translates to consistently superior outcomes for her clients. I have had the privilege of collaborating with Dr. Holdsworth on design and communications projects for clients in the public education sector who have little time or experience in building strong communications approaches. Her patience, intuition, and commitment meant that even when principals were too busy to respond to inquiries, she was able to devise options that met their needs and timelines. Her expertise, experience, and relational approach are unmatched.”

Dan Durkin, Marketing and Public Relations Coordinator, West Bloomfield School

“I’ve had the pleasure of getting know Dr. Holdsworth over the past several years. Her energetic approach and enthusiasm for public school communications are infectious and routinely rubbed off on others. From her excellent leadership skills to her constant positive energy, Dr. Holdsworth did a tremendous job.

On a personal note, Dr. Holdsworth has served as a mentor to me in my career pursuits and was an invaluable source of ideas and feedback at several points in my career. She truly believes in the people she works with and has a desire to see them be successful wherever their journeys take them. Dr. Holdsworth truly sees the big picture and isn’t afraid to help jumpstart projects or people when the situation calls for it.”



Scott Bertschy, Director of Development and Alumni Relations, University of Michigan

“For years, we turned to Amanda as both a problem solver and a strategic communicator. She has a stellar work ethic and is always on top of her game. Supportive to her co-workers and inspiring as a leader, she’s a rare combination of talent and personality.”


Marissa DiMaggio, Co-Founder and Creative Director, DiMaggio House Creative

“A gifted writer and marketer, Amanda possesses a keen understanding of the link between audiences and organizations. Witty, personable and incredibly smart, she is the first person I call when I need professional communications advice.”


Tom Sullivan, President (retired), Cleary University

“An effective planner, well-organized and appropriately assertive, Amanda developed the university’s PR strategy and moved its marketing processes from chaotic to intentional, gaining a 15-20% improvement in brand recognition. She is bright, yet affable; sophisticated, yet cordial.”